MCF Advisors Expands Presence in Greater Cincinnati with Acquisition of Wealth Planning Corporation

Acquisition reflects MCF Advisors’ intentional, culture-led approach to long-term advisor growth 

Lexington, Ky.— March 3, 2026 — MCF Advisors (“MCF”), a Kentucky-based registered investment adviser (“RIA”) serving families, business owners, and retirement plan sponsors, announced today that it has acquired Wealth Planning Corporation (“WPC”), a Cincinnati-based wealth management firm overseeing approximately $617 million in assets under management (“AUM”). The acquisition marks MCF’s expansion in the Greater Cincinnati market, further extending the firm’s regional footprint.  WPC is known for its comprehensive, planning-led service model that supports clients and families across generations. The firm joins MCF with a team of nine experienced professionals, including WPC’s President, Todd Steinbrink, who joins MCF as Regional Director and Partner, and WPC’s Vice President of Operations and Relationship Management, Angela Dietrich, who joins MCF as Director of Client Service and Partner. Both leaders will remain actively involved with clients and the Cincinnati team, helping to ensure continuity across these relationships and day-to-day service provided to clients. 

“MCF is pleased to welcome the WPC team to the firm.” said Dave Harris, CEO and Managing Partner at MCF. “Todd, Angela, and their team share MCF’s beliefs in personalized service, comprehensive planning and giving advisors the autonomy to do what’s best for their clients. Bringing their team into MCF allows the firm to further expand within the Cincinnati market while continuing to grow in a disciplined and intentional way.”

“MCF offers the best of both worlds for our clients and our team,” said Todd Steinbrink, President at Wealth Planning Corporation. “MCF is a large firm with a deep bench of talent and comprehensive resources, however it still provides the personalized care and attention one would expect from a boutique firm. Partnering with MCF gives us confidence that we can continue delivering the high-touch experience our clients expect – now and into the future.”

“WPC has always been committed to helping families plan across generations,” said Angela Dietrich, Vice President of Operations and Relationship Management at Wealth Planning Corporation. “Generational planning requires depth of resources and talent, a consistent and repeatable service model, and a team built to support clients over the long term. Joining MCF strengthens our ability to deliver on that commitment to multigenerational planning—both for the families we serve and the team supporting them.”

The transaction closed on February 27, 2026, increasing MCF’s AUM to $4.7 billion and marking the firm’s second acquisition since partnering with Wealth Partners Capital Group (“WPCG”) and the Aspire Holdings platform of HGGC in March 2025. It further reflects the firm’s focus on intentional growth that prioritizes culture, continuity and long-term advisor partnership.

“This transaction highlights MCF’s ability to identify and align with firms that share its values and long-term vision,” said Nick Trepp, Partner and Head of Corporate Development at WPCG. “WPCG looks forward to supporting MCF as the firm continues to execute its strategic growth plan.”

 Firms interested in learning more about MCF and its approach to supporting advisors through long-term partnership and award-winning culture can visit MCFAdvisors.com.

About MCF Advisors

MCF Advisors, LLC (“MCF”) is an investment management firm headquartered in Lexington, Kentucky, providing comprehensive wealth management for individuals, families, and business owners alongside institutional advisory services for retirement plans and organizations. Founded in 2004, the firm oversees $4.1 billion (as of December 31, 2025) in assets and supports clients through a comprehensive, team-based approach that extends beyond portfolio management. MCF is structured to support long-term advisor partnership, continuity, and leadership development, providing a stable, scalable platform for both clients and professionals. The firm has been named among the Best Places to Work in Kentucky for seven consecutive years and regularly appears in Financial Advisor Magazine’s Top Registered Investment Advisors Ranking. For more information, visit MCFAdvisors.com. 

About Wealth Partners Capital Group

Wealth Partners Capital Group (“WPCG”) is a financial services holding company, which invests in and partners with select leading wealth management firms. WPCG’s mission is to use its capital, strategic M&A expertise and organic growth capabilities to help its partner firms grow. WPCG identifies, values and negotiates with wealth advisory practices for its partners to acquire and integrate. For more information, please visit www.wealthpcg.com..

About HGGC

HGGC is a values-driven, partnership-focused private investment firm. The firm’s ecosystem of investors, operators, and professionals are united by the shared mission to develop leading enterprises and build long term value together. HGGC invests in technology, business services, financial services and consumer enterprises generally valued between $200M – $1.5B. The firm is based in Palo Alto, CA and manages over $8 billion in assets under management (as of June 30, 2025). HGGC makes investments in RIAs via its Aspire Holdings platform, which is targeting $300 million of total investment in the space. More information, including a complete list of current and former investments, is available at www.hggc.com.

Media Contact:

Caroline Sacca

Marketing & Events Coordinator  

Email: csacca@mcfadvisors.com

Phone: (859) 500-1242 

IMPORTANT DISCLOSURE INFORMATION:  

MCF Advisors, LLC is a registered investment adviser under the Investment Act of 1940, for more information visit https://adviserinfo.sec.gov/.  

HGGC, LLC is a registered investment adviser under the Investment Act of 1940, for more information visit https://adviserinfo.sec.gov/.  

WPC will receive financial consideration in connection with the transaction, which creates a financial interest in the completion of the acquisition.

MCF Advisors has been named “Best Places to Work in Kentucky” for seven years in a row from 2019 to 2025. The award is sponsored by the Kentucky Chamber of Commerce, the Kentucky Society for Human Resource Management (KYSHRM), and a rotating third-party sponsor (Lifestyle Health Plans 2019; ClearPath Mutual Insurance Company 2020 – 2023; CHI St. Joseph Health 2024-2025). The selection process, managed by Workforce Research Group, is based on an assessment of the company’s employee policies and procedures and the results of an internal employee survey. Awards for 2025 were announced at an awards banquet held on May 22, 2025, and requires a payment to cover the cost of attendance. No payment was required for participating in the survey, however, MCF is a dues paying member of the Kentucky Chamber of Commerce and the Kentucky Society for Human Resource Management (KYSHRM). Additional details about the award process can be found here: https://mcfadvisors.com/awardsandrecognition

MCF Advisors has been ranked on Financial Advisor Magazine’s RIA survey for the years 2019 through 20254. Financial Advisor Magazine’s (“FA” or “FA’s”) ranking is based on assets under management at year end for independent RIA firms that file their own ADV with the SEC and provide financial planning and related services to individual clients. Firms must have at least $500 million in assets under management as of December 31 the previous year to be included in the print edition of Financial Advisor Magazine's current year RIA survey. MCF receives an email invitation to participate in FA’s annual nationwide RIA ranking survey. The survey review included information provided by MCF, as well as public data available through the firm’s ADV filing. No payment was required for participating in the survey. FA’s 2025 rankings were announced on July 11, 2025. After receiving notice of inclusion in the list and list publication, MCF elected not to pay for electronic use or hard copy reprints. Additional details about the award process can be found here: https://mcfadvisors.com/awardsandrecognition.  

Rankings and/or recognition by unaffiliated rating services and/or publications should not be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if MCF is engaged, or continues to be engaged, to provide investment advisory services, nor should it be construed as a current or past testimonial or endorsement of MCF by any of its clients or third-party entities. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Rankings are generally limited to participating advisers. Working with a highly-rated advisor does not ensure that a client or prospective client will experience a higher level of satisfaction or performance.